Producing briefings, profiling and wealth screening
We undertake research to produce briefings on a limited number of individuals who we believe may have an interest and the means, or the expertise and experience, to become actively involved with the University.
When producing a briefing, we may gather information from publicly available resources, such as company and charity registers, company websites, the press or social media.
We may analyse existing personal data, geographic and demographic information to help us profile and understand our alumni, current and potential supporters and other individuals, their areas of interest and the likelihood of their supporting or engaging with the University, including financially through philanthropic giving, or for volunteering opportunities and other areas that support University activities.
We do this to ensure our communications are relevant and timely. It also allows us to make efficient and effective use of resources, understand the background of individuals, make appropriate requests and ensure that individuals are not needlessly approached for philanthropic gifts and inappropriate levels of giving, or considered for boards, committees, volunteering opportunities and other areas of University life that are irrelevant.
We occasionally conduct research into the wealth and background of potential and current donors and supporters to help decide whether and on what basis to approach them and to ensure that our fundraising and other resources are directed in the most appropriate and effective way, and that volunteering opportunities are offered to those most likely to be interested.
We do this to meet the legitimate and regularly expressed expectation that supporters have of charities; to focus resources on the charitable cause, and minimise the costs of fundraising and administration where possible.
We do not use automated decision-making processes.
You can object to us processing your data for these purposes at any time.
Information available publicly and from social media