Brand guidelines and logos
Guidelines and resources to ensure the University's brand is represented consistently.
The University places a high priority on developing and maintaining a consistent corporate image in order to reinforce its status and position both in the local and wider communities.
Much more than a simple badge, our logo embodies what the University of Edinburgh is all about. It tells people who we are, what we stand for, and what we offer.
The University's logo guides are presented as a series of chapters. This is the day to day guidance of its application covering all aspects of our corporate identity.
Brand guides
Brand Essentials
Logo downloads
- University corporate logos (requires EASE authentication)
- University corporate logos - digital (requires EASE authentication)
- School and Gaelic logos (requires EASE authentication)
- Unit and secondary logos (requires EASE authentication)
- "Proudly sponsored by" logos (requires EASE authentication)
- "Proudly supported by" logos (requires EASE authentication)
- "Proudly studied here" logos (requires EASE authentication)
If you are not part of the University community, please get in touch with your contact within the University of Edinburgh to access the files.
Resource downloads
Welcome campaign
The Welcome campaign resources should be used when welcoming members of the public, new students and returning students. Additionally the Welcome design element can be applied to any correspondence with new members of staff.
Welcome campaign downloads (requires EASE authentication)
Drawn to Edinburgh Campaign
Our toolkit and templates will help you to create consistent, University-branded marketing and promotional material that are in-line with the prospectus and other corporate recruitment publications while visually reflecting the Drawn to Edinburgh idea.
Please note: We expect to replace the Drawn To Edinburgh campaign and assets with a new approach in spring 2020. If you have questions on the continued use of this campaign, please contact the Marketing team for further information.
Drawn to Edinburgh toolkit and templates (requires EASE authentication)
Edinburgh Global Experience Language
Edinburgh Global Experience Language (EdGEL) is the University’s online design language. Built to be mobile ready and responsive, its purpose is to encourage the use of a coherent design language and design patterns.
Our aim is for users to interact with our information and services, without being aware of the range of technology in the background. EdGEL is jointly managed by Communications and Marketing and the University Website Programme.
Find out more on the EdGEL website