Communications and Marketing

Brand guidelines and logos

Guidelines and resources to ensure the University's brand is represented consistently.

Front cover of Brand Essentials

The University places a high priority on developing and maintaining a consistent corporate image in order to reinforce its status and position both in the local and wider communities.

Much more than a simple badge, our logo embodies what the University of Edinburgh is all about. It tells people who we are, what we stand for, and what we offer.

The University's logo guides are presented as a series of chapters. This is the day to day guidance of its application covering all aspects of our corporate identity.

Brand guides

Brand Essentials 

The Editorial Style Guide has been replaced. See Editorial Style Guide

The Drawn to Edinburgh campaign has now been replaced. See Open campaign website

Logo downloads

If you are not part of the University community, please get in touch with your contact within the University of Edinburgh to access the files. 

Resource downloads

Welcome campaign

The Welcome campaign resources should be used when welcoming members of the public, new students and returning students. Additionally the Welcome design element can be applied to any correspondence with new members of staff. 

Welcome campaign downloads (requires EASE authentication)

Open recruitment campaign

Our toolkit and templates will help you to create consistent, University-branded marketing and promotional material for your recrutiment audiences.

Open campaign toolkit and templates (requires EASE authentication)

Edinburgh Global Experience Language

Edinburgh Global Experience Language (EdGEL) is the University’s online design language. Built to be mobile ready and responsive, its purpose is to encourage the use of a coherent design language and design patterns.

Our aim is for users to interact with our information and services, without being aware of the range of technology in the background. EdGEL is jointly managed by Communications and Marketing and the University Website Programme.

Find out more on the EdGEL website

Related links