Communications and Marketing

Digital content guidelines

These guides will help you maintain consistency with the University style in digital content.

Brand support

Websites, social media and digital services

The University’s websites and digital services are the most important element of our communications mix. They are powerful channels for marketing our success and building the perception of our brand. To provide a cohesive University identity, all public-facing content must be visually associated with the design elements that define our online look. Learn more about our logo, fonts, colours and more on the University Brand support site.

Brand (requires EASE authentication)

Edinburgh Global Experience Language

Edinburgh Global Experience Language (EdGEL) is the University’s online design language. Built to be mobile ready and responsive, its purpose is to encourage the use of a coherent design language and design patterns.

Our aim is for users to interact with our information and services, without being aware of the range of technology in the background. EdGEL is jointly managed by Communications and Marketing and the University Website Programme.

EdGEL website

Editorial style guide

This A to Z style guide is a reference tool for University staff, external suppliers, and freelance copyeditors. It outlines the standards of English usage for all University websites and publications.

Editorial Style Guide

Advertising help and support

Guidance and advice to help manage your advertising activities and resources for corporate campaigns.

Advertising support (requires EASE authentication)

External listings and profile websites (requires EASE authentication)

Social media marketing guidelines

This support wiki provides general guidelines on the use of social media.

Social media guidelines for staff and researchers (requires EASE authentication)

Postgraduate prospectus

The postgraduate prospectus administration system is used to manage the descriptive content in the postgraduate degree finder. Access to the system is available to nominated College and School editors.

Further information, support and guidance is available on our departmental wiki.

Postgraduate prospectus degree finder support (requires EASE authentication)

Undergraduate prospectus

The undergraduate prospectus administration system is used to manage content in the undergraduate degree finder.

Further information, support and guidance is available on our departmental wiki.

Undergraduate prospectus and degree finder support (requires EASE authentication)