Communications and Marketing

Digital content guidelines

These guides will help you maintain consistency with the University style in digital content.

Edinburgh Global Experience Language

Edinburgh Global Experience Language (EdGEL) is the University’s online design language. Built to be mobile ready and responsive, its purpose is to encourage the use of a coherent design language and design patterns.

Our aim is for users to interact with our information and services, without being aware of the range of technology in the background. EdGEL is jointly managed by Communications and Marketing and the University Website Programme.

Find out more on the EdGEL website

Brand Essentials: Digital

Websites and digital services

The University’s websites and digital services are the most important element of our communications mix. They are powerful channels for marketing our success and building the perception of our brand. To provide a cohesive University identity, all public-facing sites must be visually associated with the design elements that define our online look; the University logo is a key component in this identity.

Digital signage

Digital signage in the public areas of our buildings provides a high-impact opportunity to communicate with a variety of audiences. What is communicated, and how it is communicated, must be appropriate, effective and reflect the University’s status as a world class global institution.

Design templates for Welcome and Information screens are available for download on the Communications and Marketing Wiki.  By using these templates you can help ensure your content is effective, on brand and follows the approved design principles.

Digital Signage template downloads (requires EASE authentication)

University logo downloads

The University of Edinburgh corporate logos are available for digital publishing. These logos are only to be used for University related purposes and the relevant guidelines must be followed. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Ensure you review the relevant Brand Essentials chapters before using the logo.

University corporate logo downloads - digital (requires EASE authentication)

Editorial style guide

This A to Z style guide is a reference tool for University staff, external suppliers, and freelance copyeditors.

It outlines the standards of English usage for all University websites.

It is managed by the University Website Programme.

Effective Digital Content course

The Effective Digital Content course, available on Learn, replaces the previous ‘Writing for the Web’ training. The course is open to everyone – you can complete the whole thing or dip into key parts for a refresher.

You can search for the course, and self-enrol, via Learn.

Learn - Virtual Learning Environment at the University of Edinburgh

Social media marketing guidelines

This support wiki provides general guidelines on the use of social media.

Social media guidelines for staff and researchers (requires EASE authentication)

Postgraduate prospectus

The postgraduate prospectus administration system is used to manage the descriptive content in the postgraduate degree finder. Access to the system is available to nominated College and School editors.

Further information, support and guidance is available on our departmental wiki.

Postgraduate prospectus degree finder support (requires EASE authentication)

Undergraduate prospectus

The undergraduate prospectus administration system is used to manage content in the undergraduate degree finder.

Further information, support and guidance is available on our departmental wiki.

Undergraduate prospectus and degree finder support (requires EASE authentication)