Communications and Marketing

CMA guidance and consumer law

The Competition and Markets Authority’s (CMA) advice on consumer protection law applies to the relationship between HE providers and prospective and current students.

Universities that fail to meet their obligations may be in breach of consumer protection law. Communications and Marketing, along with colleagues in Student Recruitment & Admissions and Academic Services, are working to ensure that we are complying with competition law but responsibility extends across the University.

The key issues to consider are information provision, terms and conditions, and complaint handling.

Compliance with consumer law is not only important in giving students the protection required by the law, but also helps to maintain student confidence and the standards and reputation of our institution.

Full compliance will support the University’s strategic priorities regarding student experience and growth, as well as providing prospective students with accurate and complete information.

Resulting good practice will support the applicant experience.

Guidance for University staff