Privacy Statement – Photographic images and video

Information about you: how we use it and with whom we share it.

The personal information (this may include your name and identifying information, your photographic image or video) you provide as part of this event, video shoot or communication activity will be used by the University to promote the our activities to prospective students, staff funders and partners, and to provide information and updates to existing stakeholders, funders and partners. This will be used in our printed publications and digital channels, including websites and social media.

We will use this on the basis of our legitimate business interest to record and promote our work. We will inform you that we will be capturing and using your image and make this privacy statement available to you.

The University uses external partners to communicate and promote our activities on the University’s behalf. Therefore, your personal information/image may be shared with partner agencies involved in the promotion of higher education and the University of Edinburgh in particular. This includes the Scottish Government and its agencies including Visit Scotland, Brand Scotland, Scottish Enterprise, Scottish Development International; Universities Scotland and Universities UK, The British Council, Marketing Edinburgh, Edinburgh City Council and the Edinburgh City Region Deal.

Your image may also be used on third party platforms on which the University has a presence. This currently includes UCAS, Top Universities, Postgraduate Search, Hotcourses, Study Portals, Postgrad.com, Find a Masters, Find a PhD.

Where we use your image online this will inevitably be subject to international data transfer and we may also share your personal information to agencies which operate outside of the UK. Where you provide information that enables you to be identified we will seek your consent to publish this identifying personal data.

All personal information/images that we collect is held securely on the University’s servers and treated as confidential.

These will be kept by the Communications and Marketing department at the University of Edinburgh. We will record where they are used and we will hold your image for up to ten years.

We do not use profiling or automated decisionmaking processes. Some processes are semiautomated (such as anti-fraud data matching) but a human decision maker will always be involved before any decision is reached in relation to you.

If you have any questions, please contact Communications and Marketing at CamAdmin@ed.ac.uk.

Further information about the University’s approach to data protection and your rights can be found on our website. 

View University of Edinburgh Privacy Notices