How Media Training can make you a better communicator
The University offers Media Training to staff in order to equip them with the skills and confidence to communicate more effectively.
Using practical, mock, TV and radio interview scenarios, you’ll be taught how broadcast media journalists approach such interviews and how you can avoid some of the common pitfalls.
You’ll gain insights into how to take control of an interview, ensuring your points are conveyed in an assured and authoritive manner.
We’ll explain how to identify your key messages, handle tough questions, and remain focused and calm when facing the third degree.
Who is it for?
Media Training is intended for any staff member, both academic and professional, who intends to engage with the media.
Whether explaining your research, or conveying key points on University policy, you need to be succinct and relevant.
The training is led by former broadcast news journalists, whose insights will provide an authentic and realistic experience.
You’ll be taught how to use conversational English, without jargon or acronyms; how key statistics and interesting examples bolster your argument; and how the correct presentational style will help get your message across more effectively.
Training runs from 10am - 4pm, with a break for lunch around 12:30pm. We offer set dates for individuals to book a space on, as well as arranging for group sessions to accommodate 4 - 6 participants.
Training takes place at the broadcast studio operated by Communications and Marketing located at 5 Forrest Hill, EH1 2QL.
Media Training is charged at £100 per person, payable in advance. This is paid via internal transfer (e-IT).
The sessions are fairly flexible depending on needs. We ask for participants to send us a brief summary (1-2 paragraphs) on the research area/subject they would like to focus on during training, at least two weeks in advance, to help us formulate questions for the mock interviews.
If there is a particular event that you are preparing for we can provide bespoke advice for that, if made aware in advance. Please supply as much detail as possible, before the day of training.
Refreshments will be available on arrival; please arrive for 9:45am. Forrest Hill is a cobbled vennel, off Forrest Road. The entrance is under the archway at the top and the buzzer says ‘Communications and Marketing’.
If you have mobility issues, please contact us in advance.