Communications and Marketing

Digital Marketing

The Digital Marketing team manages and develops the University's corporate website (including the online prospectuses) and third-party digital channels aimed at external audiences.

Corporate digital marketing

We develop and support the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.

We are responsible for the University's main digital channels aimed at external audiences, including:

  • the undergraduate and postgraduate online prospectuses
  • the University homepage
  • themed website content, including studying, about, research and business sections
  • campus maps
  • A-Z lists of schools, units, supports services and University social media accounts
  • central social media profiles, including Twitter, Facebook and LinkedIn
  • video publishing on central YouTube and iTunesU accounts

Schools and departments across the University also publish content on other areas of the University website. If you would like to request a change to a webpage or report an error, the quickest way to find the relevant owner is to use the “Contact” link on the page in question.

Digital marketing resources

Please see our online publishing guides for advice on how to stay consistent with University style and objectives across all of your digital publishing.

Digital publishing resources

Postgraduate prospectus

The postgraduate prospectus administration system is used to manage the descriptive content in the postgraduate degree finder. Access to the system is available to nominated College and School editors.

Further information, support and guidance is available on our departmental wiki.

Postgraduate prospectus degree finder support (requires EASE authentication)

Undergraduate prospectus

The undergraduate prospectus administration system is used to manage content in the undergraduate degree finder.

Further information, support and guidance is available on our departmental wiki.

Undergraduate prospectus and degree finder support (requires EASE authentication)

Corporate social media channels

Submit content suggestions for the corporate social media channels using the Social media content proposal form.

Proposals will be sent to the social media editorial group for consideration.

Social media content proposal form

Technical help and support

We are happy to provide informal help and advice on guidelines and policies to do with corporate digital publishing.

We cannot, however, build websites or provide direct technical support for those building websites across the University. Please contact the University Website Programme for support and information.

University Website Programme

Contact us

Digital Marketing

  • Communications and Marketing

Contact details

Address

Street

5 Forrest Hill

City
Edinburgh
Post Code
EH1 2QL

Steven Ross

Head of Digital Marketing

  • Digital Marketing
  • Communications and Marketing

Contact details

Availability

  • Working days: Tuesday - Friday

Steven manages, develops and supports the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.

Lesley Middlemass

Senior Digital Content Manager

  • Digital Marketing
  • Communications and Marketing

Contact details

Lesley manages, develops and supports the delivery of digital services and exerts an editorial overview of corporate digital publishing.

Kathryn Hood

Digital Content Manager

  • Digital Marketing
  • Communications and Marketing

Contact details

Kathryn plans, designs, develops, edits and exerts an editorial overview of corporate digital publishing and social media.

Laurie Cameron-Back

Content Support Assistant

  • Digital Marketing / Publications
  • Communications and Marketing

Contact details

Laurie provides support for the production, population and publishing of the University’s print and online prospectuses and related marketing materials.

Ellie Christie

Creative and Digital Marketing Modern Apprentice

  • Digital Marketing
  • Communications and Marketing

Contact details