Dr Denison’s birth mirror on track for further success

Dr Fiona Denison, founder of Birthing Solutions Ltd, has been awarded a Wild Card Finalist Award in the Scottish Edge Wild Card 2017 Competition.

This article was first published on 15 November, 2017

Scottish EDGE is a competition aimed at identifying and supporting Scotland’s up-and-coming, high-growth potential entrepreneurial talent.

Designed to boost pre-trading businesses on their startup journey, Dr Denison’s new company will receive up to £10,000 in grant funding and a non-financial business support package, provided by Scottish EDGE’s various partner organisations.

Birthing Solutions Ltd is the creator of the innovative birth mirror - an Easily Adjustable Submersible Illuminated (EASI) birth mirror to help midwives and new mums to view the birthing process more easily.

This handheld, waterproof mirror could make water births safer and easier for mothers and midwives. It has a flexible, long shaft to reduce bending and potential back injury, an integrated and waterproof light source to help midwives see more easily, and a longer handle to reduce exposure to contaminated water.

Dr Denison, a Consultant Obstetrician and Reader in Maternal and Fetal Health at MRC Centre for Reproductive Health who led the birth mirror team, will find out the value of her prize at the Scottish EDGE Awards Ceremony on 14 December 2017, held at the Royal Bank of Scotland’s Gogarburn campus.

Other business ideas to reach the final range from an insulin pen that allows users to self-manage their diabetes to a miniature popcorn that is healthier for the body and environment.

Eleven Scottish startup businesses successfully became Wild Card EDGE winners and have earned their place at the Scottish EDGE Wild Card Final, following a competitive pitching process.

Scottish EDGE CEO Evelyn McDonald said: “The standard of pitching at this round’s Wild Card EDGE final was exceptional for such early-stage businesses. The eleven winners selected by our panel of expert judges reflect the truly innovative concepts from which great Scottish businesses are born. We look forward to supporting these entrepreneurs in their journey and to providing mentorship as they develop their innovations in the years ahead.”

Good luck Fiona!