Developing a Data Driven Creative Company
Develop your creative practice, business, or cultural organisation by harnessing the power of your data to develop insights, inform decisions, and maximise your creative service, product, or experiences for audiences.
This 6-week course will provide 1.5 hours of weekly subject input from data experts, supported by online resources and case studies from creative companies. Each week a correlated question will be posed for you to explore in your own organisation.
This course is designed to;
- Build your data knowledge.
- Develop confidence in handling your own data.
- Create a self-directed action plan supported through the course.
You can test your thoughts and emerging plans through engagement with your peer group and live Q&A with tutors, as well as learning from creative industry case studies. This is a guided process to allow you to confidently explore alone or with your teams the observations you have made and move towards an agreed action plan you can implement at a specific time to suit your creative organisation.
This is a non-credit-bearing course for those at an early stage of working with data and designed for creative and cultural companies from sole traders and start-ups, to relevant department officers within cultural or creative organisations (such as marketing, audience development, ticketing), as well as creative sector trade bodies and commercial companies who may find it useful for upskilling those with new data related job responsibilities or new recruits, and for those who may wish to have a fresh look at how they are handling their data this course may help highlight areas to consider and support the development of a revised plan.
There are no entry requirements for this course. Participants should be 16 years or older at the course start date.
In order to participate in this course, students will need access to a computer with the ability to play video materials, and an internet connection. Students will need to be able to confidently use videoconferencing software and be comfortable with using websites.
You must be comfortable studying and learning in English if it is not your first language.
- How to recognise the different types of data in a creative business and the range of creative technology that uses or generates data.
- How design methodology can help identify the touch points in the data journey, data collection and user experience.
- How the data you collect can best align to your business objectives and support their achievement.
- How to identify and address any data strategy gaps, and the skills and/or design development that may be required.
- How to manage data, processes and protocols, design interactions with other data sets, and data protection, ethics and governance.
- How to understand who's who in data; exploring the various roles, demystifying functions, responsibilities, titles, skill sets.
- How to move from spreadsheets to dashboards and use data visualisations as a tool for decision making, and how to layer other data sources for greater insights.
- How to find out what else lies ahead in data driven innovation.
- How to use other resources, support, learning and research/innovation collaboration.
11th May 2022 – 15th June 2022
|Course Duration:||6 weeks|
|Delivery Method||The course will take place online. It will be delivered through live hosting, pre-recorded video material with speakers joining live for Q&A, two live sessions and some self-directed learning.|
Course fees for 21/22 are as follows:
Sole Traders/Freelancers - £150
Companies with 2-50 individuals - £250
Companies with over 50 individuals - £500
Funded places are available for people employed, unemployed or furloughed in Scotland who meet Scottish Funding Council eligibility criteria.
Through the Scottish Funding Council (SFC) Upskilling Fund, a limited number of fully-funded places are available on Data Upskilling Short Courses at The University of Edinburgh.
Funded places are available to those who meet SFC fee waiver criteria:
“Courses/provision is open to all Scottish-domiciled/’home fee’ students, which is consistent with SFC’s policy for core funded student places. Students from the rest of the UK (rUK) are not normally considered eligible for SFC funding. If however a university is working with a Scottish/UK employer which has a physical presence or operating in Scotland, rUK employees of that employer would be eligible.”
If you are from outside Scotland, you need to have settled status in the UK and meet other residency criteria:
- be ordinarily resident in the United Kingdom, the Channel Islands or the Isle of Man for the three years immediately before course start date, and
- have ‘settled status’ in the UK (as set out in the Immigration Act 1971) at the course start date, and
- be ordinarily resident in Scotland at the course start date.
Funding eligibility will be assessed at the point of each application for each course; you may be asked to provide further information if you do not meet the general residence conditions. You can check your likely fee status here: https://www.ed.ac.uk/tuition-fees/fee-status/work-out Please email us at email@example.com if you would like to discuss your funding eligibility before applying.
Please note that full-time students (including full-time PhD students) are not eligible for funding.
You will receive a certificate of attendance after completion of the course.