In 2020 Portman Group reported that nearly a third of all UK adults are considering or have already switched to low or no alcohol alternatives. The trend towards living healthier lifestyles is particularly prevalent among Millennials and Gen Z. However, there is a proven lack of no and low alcohol alternatives in the UK. Furthermore, COVID-19 pandemic has further emphasised the importance of health and the immune system, both of which are greatly improved with the help of probiotic bacteria.
Quas is a plant-based live non-alcoholic beverage made using mixed fermentation (yeast and bacteria) of malts. Unlike most soft drinks Quas is naturally carbonated and contains vitamins and organic acids produced by live probiotic bacteria that benefit your health
Quas meets the needs of the rapidly growing health-conscious and alcohol-free seeking young adults (Millennials and Gen Z) as well as older adults. With women as a majority, these individuals want options that aren’t packed with artificial colours, flavours, sweeteners or sugars. They are naturally health-conscious, environmentally aware, and whenever possible opt for healthier food and beverage alternatives. A significant proportion might be either vegetarian, vegan or lactose intolerant.