Aistetic

Aistetic’s B2B platform provides accurate 3D body reconstruction from smartphones using computer vision and deep learning addressing the large and growing online clothing, fitness and digital heath markets.

Problem

We address 3 significant problems in the online clothing retail sector:

1. Too many clothes ordered online do not fit so a high percentage of clothes are returned (47% Barclaycard Research 2018). This has a financial cost for retailers as they have to process the return, re-stock and re-deliver.

There is an environmental cost with clothes going to landfill, or additional logistics required. It’s a pain for shoppers: ordering multiple sizes, having to send back or travel to a store.

2. Online shopping has low conversion and high abandonment (90%).

3. There is excess inventory held by retailers as they lack a granular understanding of their customers.

Solution

We want to address these problems with a software solution for retailers that is simple & convenient for the shopper. We are building an immersive e-commerce shopping experience from your smartphone, where from a simple upload of images we are able to create a highly accurate 3D body model and take your measurements digitally. This enables a high level of measurement accuracy and sizing recommendations for a better fit in order to reduce returns, as well as valuable data for retailers to and reduce inventory.

Roadmap to apply technology to online fitness and weight loss ($240B) from 2022. Extension into virtual health ($176B) in 2024 to save treatment & claim costs, and increase retention for healthcare providers.

Links

Website

Further information

If you'd like to discover more about Aistetic please contact us.

This article was published on 9 Mar, 2023