Bayes Centre

Digital Influence: Methods, Insights, and Impact

This is a two-day online masterclass for policy makers and policy sector professionals looking to better understand digital influence and develop new analytical skills.

Course Summary 

With our unique group of leading academic and private sector partners we have developed an exclusive, two-day masterclass for policy makers and policy sector professionals looking to better understand digital influence and develop new analytical skills.

Participants will learn how to develop resilient influencing strategies, understand and use new analytical methods and tools, have better insight into how digital influence works, and how to assess its value for individuals and organisations.

Over this two-day, interactive online course, participants will learn from leading experts in digital influence from governments, universities, and the private sector. We offer a uniquely varied and tailored learning experience with opportunities for engagement with other learners, professional and peer networking, and co-creation of solutions that can be taken into the workplace.

Course Delivery Information

Dates for the next iteration of this course have yet to be confirmed but please sign up to our mailing list to ensure you are kept up to date on when this course is next running.

Funding

Funded places are available for people employed, unemployed or furloughed in Scotland who meet Scottish Funding Council elgibility criteria.

Determining eligibility for a funded place for upskilling takes a number of things into account, including fee status, but also location of employer. SFC provide guidance specifically for upskilling courses:

“Courses/provision is open to all Scottish-domiciled/’home fee’ students, which is consistent with SFC’s policy for core funded student places. Students from the rest of the UK (rUK) are not normally considered eligible for SFC funding. If however a university is working with a Scottish/UK employer which has a physical presence or operating in Scotland, rUK employees of that employer would be eligible.”

Organisations like UKCISA, and the University, provide guidance on how to determine your fee status:

If your fee status is Scotland Fee Rate, RUK Fee Rate, or EU-EEA Pre/Settled Scotland Fee rate, you may be eligible for a funded upskilling place. To determine this we will look at your fee status, residency information and, where relevant, details of your employer, to confirm whether the employer is based in, or has a significant presence, in Scotland.

Funding eligibility will be assessed at the point of each application for each course; you may be asked to provide further information if you do not meet the general residence conditions. Please email us at bayes-training@ed.ac.uk if you would like to discuss your funding eligibility before applying.

Please note that full-time students (including full-time PhD students) are not eligible for funding.