Research and Knowledge Exchange

Apply for MediaTalent

MediaTalent is an innovative and in-depth training programme to help academics gain a greater foothold in the media.

Applications for MediaTalent 2019 are now open.

The search is on for a new group of academics looking to learn how to prepare and package their research expertise and work with the media.

Run by the College's Media and PR Team, MediaTalent trains staff on how to approach broadcast interviews, helps them write incisive opinion pieces, and introduces them to some top journalists and producers.

What is involved?

Successful applicants will be invited to take part in four in-depth sessions in 2019.

MediaTalent brings academics together with journalists and media professionals and includes practical workshops dedicated to storytelling for a variety of outlets, including online, print, broadcast, social media and podcasts.

In previous years guests have included producers from BBC Radio 4, current and former editors of The Scotsman and The Times, and journalists from The Guardian, Edinburgh Evening News, and STV.

Who is media talent for?

The programme is for academics working in the arts, humanities and social sciences at the University of Edinburgh. Applicants can be at any stage of their career.

MediaTalent is for academics who want to talk to the public about their work in engaging, innovative ways. It is for academics who believe there is space in the media for their views and expertise. It is for those who would like to influence the public debate and give their research added impact. 

How to Apply

Please send the following by Monday 4 February 2019 to

A one page CV, including a section on your research interests.

And either…

Drawing on your own area of research and expertise, write a comment piece on a recent UK or international news event. It should be no more than 400 words long. The piece can comment on anything, such as the future of cities, the latest Brexit-inspired debate or a critique of a recently released film. The only criteria is that it must relate to your academic work.


Drawing on your own area of research and expertise, film a short piece on a camera phone of yourself giving analysis or commentary on an international news event. It should be no more than 90 seconds long. As with the written piece, it can comment on anything, as long as it relates to your academic work. You will be judged on your communication skills, not the quality of the filming.

A panel featuring senior members of the College of Arts, Humanities and Social Sciences (CAHSS) and members of the Media and PR team will select the initial successful applications.

The programme is supported by the CAHSS Knowledge Exchange Office.

All costs will be covered by the College of the Arts, Humanities and Social Sciences and the ESRC Impact Accelerator Account awarded to the University.

What impact does it have?

The academics who have completed the programme have since appeared widely in the media, featuring in outlets such as The Times, BBC Radio 4, and The Independent and in international media in Spain, the US and Ireland.

I’m very happy I could be part of this training, meet fantastic experts from such a variety of fields, and talk about my own interests. I very much enjoyed the media tasks and was impressed with the level of organisation and feedback from the team and their guests.

Dr Joanna Kopaczyk, Class of 2016/17
MediaTalent 2017 Group Shot
MediaTalent Class of 2016/17