Social Responsibility and Sustainability

Enlightenment Lecture: Scientists change the world: why can’t they change their image?

Join us for the Our Changing World Enlightenment Lecture, "Scientists change the world: why can’t they change their image?", with science journalist and broadcaster Quentin Cooper.

Doors open at 6.15pm.

Abstract

Few would dispute that among the greatest drivers in helping Our Changing World to change are science and technology. And yet conversely and perversely the image of scientists – along with engineers and technologists – remains remarkably fixed.  

When asked to draw a scientist, children – and many adults – tend to draw much the same male, bald, white-coated often slightly crazy figures now as they did half a century ago. This media reinforced stereotype is not only a misrepresentation – scientists today more than ever come in all shapes, sizes, ages and colours with a very low percentage who are mad! – it can put people off becoming or trusting scientists and undermine scientific progress. As well as having some fun exploring why this disparity has come about and how it is perpetuated, my talk will also look at some simple solutions that might just help today’s scientists shed their worn out lab-coat image.

For more information on the series please visit www.ocw.ed.ac.uk

Photography & filming

This event may be photographed and/or recorded for promotional or recruitment materials for the University or University approved third parties.

For any further information contact the administrator at srs.events@ed.ac.uk

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Nov 22 2016 18:30
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Nov 22 2016 20:00

Enlightenment Lecture: Scientists change the world: why can’t they change their image?

Entry is on a first come first served basis. If you are late, we cannot guarantee your place.
This event may be photographed and/or recorded for promotional or recruitment materials for the University and University approved third parties.

George Square Lecture Theatre, George Square, Edinburgh, EH8 9LD