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Course details

Semester 1

Sport and Recreation: Marketing, Sponsorship, and Event Management 2B (SPRT08014)

Subject Area

Sport

Credits

Course level

SCQF Level 8 (Year 2 Undergraduate)

Course description

This half course will be concerned with the role and purpose of marketing, sponsorship, and event management in sporting and recreation organisations.Indicative content will include: an understanding of marketing and marketing plans; the role of sponsorship and developing sponsorship proposals; and the management of events in sport.

Timetable

View the timetable and assessment information for this course

Course delivered by

College of Humanities and Social Science
Moray House School of Education

This article was published on Feb 24, 2012