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SCQF Level 8 (Year 2 Undergraduate)
This half course will be concerned with the role and purpose of marketing, sponsorship, and event management in sporting and recreation organisations.Indicative content will include: an understanding of marketing and marketing plans; the role of sponsorship and developing sponsorship proposals; and the management of events in sport.
College of Humanities and Social Science
Moray House School of Education
This article was published on Feb 24, 2012