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Digital publishing
Use these guides to make sure you stay consistent with University style in all of your publications.
Editorial style guide
This style guide is a reference tool for University staff, external suppliers, and freelance copyeditors.
It outlines the English standard for all University websites.
Web logo guide
The Web Logo Guide will help you convey the University, its key strengths and reputation to its best advantage. It will help you present a consistent, coherent and clear image that will support why the University is one of the best universities in the world.
Integrating web content into Polopoly
Any externally sourced content consumed by Polopoly (web proxy, special article, XML transform, etc) is subject to the same quality assurance and guidance standards that are applied to content delivered directly through the Polopoly CMS.
The external systems integration guide outlines what your resposibilities are when you merge 'external' content with the Polopoly publishing system.
Social Media Marketing Guidelines
This document represents a general set of guidelines on the use of social media in marketing.
Publications guides
- Copy editing [PDF 199kb]
- Sourcing images [PDF 104kb]
- Proof reading [PDF 90kb]
- University brand resources
Design suppliers information
Image gallery
Images in the gallery are freely available to members of staff of The University of Edinburgh for use within teaching and learning or as a recruitment or marketing resource.
Writing for the web guidelines
These guidelines highlight why online information should be structured differently to printed materials, and provide hints on how we can make the University's website easier to read.
They are intentionally non-technical, and should be read by anyone who provides information to be published online.
This article was published on Feb 16, 2012