Although you could work in-house the vast majority of people work in agencies. These could be advertising agencies or integrated agencies who offer a broad range of services to clients.
Relevant work experience and a demonstration of an interest and understanding of the industry is valued over degree subject.
Information and advice on advertising specifically for University of Edinburgh students and graduates.
Follow the links below for profiles of common occupations in this sector:
Coming soon! Connect.ed is a great new way of making contact with alumni and other professionals working in different sectors. More details will be available here.
Institute of Practitioners in Advertising (IPA) - is the trade body and professional institute for the industry. It's a really useful source of information about the industry and a great way of finding lists of agencies. The IPA have a dedicated careers site called AdMISSION where you can find a wealth of information on careers in advertising, how to find work experience and vacancies. The 'guides to working in...' videos are really useful for giving you a brief overview of what areas such as search, strategic planning and creative actually involve as well as getting some helpful insider advice.
Incorporated Society of British Advertisers - represents the interests of UK advertisers. The site is useful for keeping up to date with the news and issues affecting the industry.
International Advertising Association - the website contains a useful section which lists advertising associations throughout the world which is helpful if you are thinking of working in advertising overseas.
The IPA has developed a test for people to identify if they are suited to roles in advertising. The Diagonal Thinking Self-assessment Test helps people decide whether they are suited to working in advertising (the results can be used as part of an application).
Creative choices - contains interviews with advertising professionals about the industry, how they got in and tips for students and graduates.
D&AD - charity representing the UK’s thriving design and advertising communities. The education department works to promote excellence and promote and nurture new talent, for example through the New Blood Awards for students and recent graduates. D&AD organise advertising and design workshops for people who are just starting out in their creative careers.
Internet Advertising Bureau - is a trade body for online and mobile advertising. The site has a directory of members which you can use to find potential employers. There are also resources on different marketing disciplines, and latest news.
All our best work - this site showcases agencies creative work and is worth looking at to help prepare for making applications or attending interviews.
This article was published on Nov 1, 2013