The areas of advertising, public relations (PR) and marketing are very closely interlinked and there can be some crossover.
Within these areas you could work either in an agency which has a range of clients or in-house where you work exclusively on behalf of the organisation who employs you. With the depth and breadth of work on offer, coupled with the creative nature of the sector, this is a popular area with students and graduates, which can make entry competitive.
This sector is open to graduates of any discipline but gaining relevant work experience is often a necessary first step. While graduate schemes and internships do exist they are not the principal route for students and graduates. Networking and speculative applications are common ways to either hear about or gain jobs. Vacancies are also advertised in trade journals, national newspapers and on employers’ websites.
This sector also includes science communication/promotion and public affairs.
We stock a range of books and journals in our information centres. For details of our books about advertising, PR and marketing see LibraryThing. Use our suggested viewing style to see the most useful information.
Brand Republic - publishers who produce magazines such as Campaign, Marketing, PR Week. Their website enables you to keep up to date with sector-specific news.
The Drum - online version of the fortnightly journal (available in the Careers Service) which has news, job search resources and event listings for the marketing industries outside of London.
Media Guardian - this section of the Guardian newspaper covers advertising, marketing and PR. The paper version of the Media Guardian is available for reference in the Careers Service.
Mad - online resource for those working in marketing media, new media, advertising and design industries
This article was published on Dec 5, 2012