Although you could work in-house the vast majority of people work in agencies. These could be advertising agencies or integrated agencies who offer a broad range of services to clients.
Relevant work experience and a demonstration of an interest and understanding of the industry is valued over degree subject.
Use the career-related pins on our Advertising board on Pinterest in addition to the resources on this page.
Follow the links below for profiles of common occupations in this sector:
We may have some Edinburgh alumni contacts who can give you some useful advice on getting into this type of work. Connect.ed can be found in the Careers tab on your MyEd portal - and you can search for contacts there by employer, job title, location and School (UG and PG)
Advertising Association - represents all sides of the advertising and promotion industry in the UK; advertisers, agencies and the media. The website contains useful resources to help understand more about the industry.
Institute of Practitioners in Advertising (IPA) - is the trade body and professional institute for the industry. It's a really useful source of information about the industry and a great way of finding lists of agencies. The IPA have a dedicated careers site called AdMISSION which contains graduate job vacancies and internship listings.
Incorporated Society of British Advertisers (ISBA) - represents the interests of UK advertisers. The site is useful for keeping up to date with the news and issues affecting the industry.
International Advertising Association (IAA) - the website contains a useful section which lists advertising associations throughout the world which is helpful if you are thinking of working in advertising overseas.
The IPA has developed a test for people to identify if they are suited to roles in advertising. The Diagonal Thinking Self-assessment Test helps people decide whether they are suited to working in advertising (the results can be used as part of an application).
Twitter List: Advertising - Are you on Twitter? Look at our Twitter List for Advertising to receive updates on news, vacancies and advice from relevant professional bodies, employers and useful organisations. Please note the Careers Service cannot accept responsibility for the content of external sites.
Creative choices - contains interviews with advertising professionals about the industry, how they got in and tips for students and graduates.
D&AD - charity representing the UK’s thriving design and advertising communities. The education department works to promote excellence and promote and nurture new talent, for example through the New Blood Awards for students and recent graduates. D&AD organise advertising and design workshops for people who are just starting out in their creative careers.
Internet Advertising Bureau - is a trade body for online and mobile advertising. The site has a directory of members which you can use to find potential employers. There are also resources on different marketing disciplines, and latest news.