University of Edinburgh Marketing Lecturer Iain Black recently edited a special issue of the Journal of Consumer Behaviour with the subject of Sustainability Through Anti-Consumption.
Black summarises a key finding of the special issue: “one way to develop sustainable consumption is by promoting the notion that anti-consumption activities can provide citizens with more opportunities for self expression and environmental benefit.”
Instead of promoting green consumerism Black suggests that “we should be looking to re-redefine what being a good mother or father or boss are, so that they include ideas such as care for the environment, thrift and frugality.”
Topics in the November/December 2010 issue include: Why does the green gap (where consumers report pro-environmental attitudes and beliefs but do not follow through with pro-environmental consumption) exist and how can it be closed? What is the relationship between consumption and happiness? What is the role of public policy in restructuring economies to manage a resource constrained world? Does the sustainable consumer exist?
These and other questions are addressed in the special issue of the Journal of Consumer Behaviour that students and staff may access via the University library’s online holdings.
This article was published on Feb 11, 2011